Shoes set off the ugly trend of the most

A few years ago, called "UGG" boots snow suddenly swept Europe and America. This pair has been critical of harsh comments for the fashion people "in the history of the most ugly" shoes, in the absence of strong large-scale advertising and marketing support of the case, creating the world's most irresistible pop culture in recent years. UGG UGG Metamorphosis purported Ugly Boots (ugly shoes), this snow sheepskin boots from the feet with hair wrapped in a simple post-sewn, thick stupid, but very warm. It is primarily an aesthetic for the not so particular about the people - surfers. UGG Australia Brian Smith, founder of the brand surf destination in Perth, Australia, found that surfers wear ashore locally in small factories producing the UGG, not only nice and warm, thick wool, feet of water but also siphoning off gas quickly to keep feet dry. So he created in California UGG Australia brand UGG, after a small area between the surfer to catch on. In 1998, Smith sold the brand UGG Australia Deckers Outdoor Corporation. After that the new owner took over, with exquisite materials (must be Australian A-anti Yang Maopi) and comfortable foot feeling, UGG can break the barriers of the professional market by more consumers. First "bribes" to promote the traditional mode of a handful of stars, such as advertising, fashion magazines and fashion shows on the UGG is obviously not feasible, because the shoes look ugly stupid and difficult to match, impossible to enter the fashion opinion leaders in their circle of stuff. So Dexter is more convincing the company to turn to the "Lighthouse" - star. They gave a result of starring "beach guards" and be crazy chasing paparazzi shot of the actress Pamela Anderson sent a double, while wisely attached a pair of UGG shoes to her daughter. UGG sheepskin double-sided by the band made of wool. Drying process in the processing of wool sheep have been on top of adhesion, which boots have a breathable performance and exceptional thermal performance boots are cool in the summer, the winter will be warm, combined with loose and comfortable, so that the foot has a special comfortable feeling. To enable children to feel comfortable wearing accepted UGG, and her daughter with the child to wear, Pamela also tried to wear a UGG, UGG since become the new darling of the feet. Then people will frequently see in the picture from the gossip Pamela wearing it at the shooting scene and began to wonder why such a popular actress who favor a pair of strange boots. The whetted the curiosity of a handful of popular sensitive people, the Dexter company began a planned exposure to the paparazzi who have been stars of the most frequently presented UGG. United States, "talk show queen" Oprah Winfrey as their goal. In 2000, Oprah was very like UGG received, then bought 350 pairs sent all his staff, and the show "Oprah's Favorites" section to the audience Introducing this pair of shoes. Oprah's recommendation was to allow UGG from turning into a fortune. In order to Houdekesi always find ways to make those who like film festivals and various awards ceremony wearing a baggy filled with budding actress was photographed wearing UGG boots in the picture. This seemingly casual approach but they have also aroused the enthusiasm of groupies who follow. So as Pope wind, the wind of fashion mix and match the popularity of fads, UGG also blend into the fashion part. Gwyneth Paltrow, Cameron Diaz, Leonardo DiCaprio, Steven Spielberg or even the whole family often appeared in public wearing UGG. As a result, more and more people began to notice the odd shape of love does not address the many celebrities been "foot" of the boots. Massive street shooting star picture is also "lead by example" to affect ordinary people's everyday wear trend.Christian Louboutin Pumps UGG able to survive the forefront of fashion. With the influx of people street film stars and pop phenomenon, Dexter company to create such an atmosphere: Let consumers bored with the development of more wear UGG new law, and as a leading fashion "level" signs to show their skill and fashion sense with.christian louboutin heels UGG once considered only a short-lived so far has been hot. In fact, UGG go is the "New Yorker" magazine writer Malcolm Leeville full-time in the "tipping point", a book described by tipping the classic path: from the fashion icon's portrait of their own experiences to loyal fans of the press, and then to follow closely the general public. Just as yawning, as some of the social behavior also has strong infectivity, a single act can trigger mass to follow. In real life we are often involved in this or that social epidemics, albeit unknown to most of us never even notice.